"What actually makes you feel better when you go to the doctor? We explore the power of a placebo – the most misunderstood 'medicine' of all."
The placebo effect, explained.
More information:
Article in the New York Times
Article on Ted Kaptchuk in Harvard Magazine
The experimental trial
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| David Kallmes (image: mayoclinic) |
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| Ted Kaptchuk (image: tedkaptchuk.com) |
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